Where Hip Hop Lives™: Hot 97 and Power 106 Launch Mobile App

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For Immediate Release
Tuesday, June 9, 2015

Trinity Brocato
Director of Mobile Innovation

New York/Los Angeles…The two most powerful brands in hip hop, Hot97 and Power 106, have joined forces to launch a new mobile app, Where Hip Hop Lives, a must-have for true Hip Hop fans.

Where Hip Hop Lives aggregates music, news and social media, curated not by technology but by music trendsetters.

The free app, available now for download for iPhone and Android devices, is a one stop shop for up-to-the-minute entertainment news, Instagram photos and video feeds from Hot97 and Power 106 on-air talent and relevant Hip Hop Artists.

A subscription-based model is available for a monthly fee of $3.99 which grants access to commercial-free Hot 97 and Power 106 online radio, along with an exclusive channel dedicated to breaking new Hip Hop music ,“New At 2,” an extension of both Hot97 and Power106’s terrestrial broadcast daily 2 pm feature hour dedicated to new music.

New At 2 on the Where Hip Hop Lives app delivers 24 hours of uncensored new music curated by the DJ’s closest to emerging music. New At 2 will allow Hot97 and Power 106 DJs to break music online prior to breaking it on radio.

“Hot97 and Power106 personalities are the authentic curators of the hip hop lifestyle,” said Jeff Smulyan, Chairman and CEO of Emmis Communications (Nasdaq: EMMS), parent company of Hot 97 and Power 106.  ”The Where Hip Hop Lives app provides Hip Hop fans worldwide access to everything Hip Hop straight from the DJs in New York and Los Angeles that set the lifestyle and cultivates the next generation of superstars.  From news and images to hip hop radio like you’ve never heard it before, Where Hip Hop Lives promises to deliver an experience unlike other music apps.”

“We have been breaking the hottest new artists in hip hop for years,” Ebro Darden, Hot97 Morning Show Host. “In today’s crowded online music landscape we wanted to create a step between what is hot in the clubs, online, and radio.  The New At 2 channel allows us to deliver new music in a 24 hour experience curated by the DJ’s in clubs not a computer algorithm.”

“Where Hip Hop Lives connects our authentic east coast and west coast hip hop authorities to a global audience,” Funk Flex HOT97 DJ and digital trailblazer. “As I’ve shown with In Flex We Trust on the web and mobile, the digital and mobile universe for hip hop is limitless and Where Hip Hop Lives is the key to reaching the next stage of breaking the biggest artists, best club DJs and spreading the hip hop lifestyle worldwide.”

“Like so many things in the tech landscape, people want everything at the tip of their fingers, especially music,” said Felli Fel, afternoon drive host on Power 106 and New At 2 mixer. “This app will allow the consumer to access the newest most cutting-edge Hip Hop. As a DJ, we see and hear the reaction of the consumer when we are out and about in the clubs. We also have access to info the average consumer does not have. Most importantly, all we do is look for what the consumer is going to love, it’s our job to do this every day.”


About Emmis Communications

Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting.  Emmis operates the 9th largest radio portfolio in the United States based on total listeners. Emmis owns 19 FM and 4 AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN.


About WQHT HOT 97 FM

WQHT HOT 97 FM is the world’s first all Hip Hop station and has held the dominant position in New York for over ten years.  HOT 97 is best known for its celebrity on air talent, such as Funk Flex (television host, multiple gold records) and Miss Info (renowned journalist, television personality), as well as being the world’s premier source for Hip Hop music culture. HOT 97 TV is an online and mobile destination for original web series, celebrity content, concerts and music videos.  For more information, please visit www.HOT97.com, facebook.com/HOT97official, or twitter.com/HOT97


Editor’s Note: Art for the Where Hip Hop Lives app is available for download here.


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