New York, NY – Emmis has welcomed back Victor Giacomelli as market president to lead growth for La Exitosa 98.7FM, one of New York’s fastest-growing stations.
La Exitosa has quickly gained momentum with New York’s bilingual Hispanic audience. Giacomelli will drive the brand’s audience and revenue growth.
“I’m excited to be back with Emmis and to build La Exitosa 98.7FM,” said Giacomelli. “This station resonates with listeners, and there is so much potential and opportunity ahead.”
Giacomelli previously was senior vice president of revenue at Emmis, senior vice president of operations at MediaCo, and vice president of sales at Corus Radio in Canada. He brings extensive leadership experience in programming, sales and operations to his new role.
“We’re thrilled to welcome Vic back to the Emmis family,” said Patrick Walsh, Emmis president and chief operating officer. “La Exitosa 98.7 has taken the New York market by storm with nearly one million listeners that marketers can’t find on other Spanish-language stations in the market. We are rapidly advancing in the station ranker and becoming a must-have option for key agencies and advertisers. The successful station launch and multi-channel marketing campaign, led by Rick Cummings and Mike McVay, has inspired New York’s large and loyal audience of Spanish-language listeners to tune into 98.7 FM. We’ve added Spanish language hosts like Gloria B, George Mier, and Gino Latino that the NY market loves, brought on board a roster of experienced and successful account executives, and now added Victor to lead the team. We’re committed to moving La Exitosa 98.7 up New York’s 25-54 ranker.”