The Eleven Commandments of Emmis Communications
Admit your mistakes.
Be flexible – keep an open mind.
Be rational – look at all the options.
Have fun – don’t take this too seriously.
Never get smug.
Don’t underprice yourself or your medium – don’t attack the industry, build it up.
Believe in yourself – if you think you can make it happen, you will.
Never jeopardize your integrity – we win the right way or we don’t win at all.
Be good to your people – get them into the game and give them a piece of the pie.
Be passionate about what you do and compassionate about how you do it.