Burlingame, Calif.—October 14, 2003—Marketron International announced a multi-year group-wide contract with Emmis Communications Corporation (NASDAQ: EMMS). Under the agreement, Marketron will provide integrated sales, traffic, billing and business intelligence software to all Emmis radio stations in the United States.
Emmis is the seventh largest radio group in the United States by audience, with concentration in top markets including New York, Los Angeles, Chicago and Austin. The high volume of business generated by each Emmis station places significant demands on
the systems that manage sales activities, inventory and accounts receivables. Emmis selected the Marketron Radio solution for its proven performance, integrated platform and real-time reporting.
“Emmis built its business on innovation and a deep commitment to each of the local communities we serve,” said Rick Cummings, President of Emmis Radio. “At the heart of our success lies a passionate, talented and knowledgeable employee base. We needed a broadcast management solution that could unite our staff across departments to both better support their efforts and deliver the best value to our advertisers and listeners.”
“Marketron is honored to add Emmis to our growing list of group-wide partnerships,” said Mike Jackson, CEO of Marketron International. “The extensive due diligence conducted by one of the top radio groups further validates the strength of the Marketron offering. We are excited to begin delivering significant revenue and productivity benefits across all U.S. Emmis radio stations.”
Emmis will begin implementing the Marketron Radio solution in November 2003.
Marketron Radio: Connecting the Broadcast Enterprise
From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.
The Marketron Radio solution integrates all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business
departments to more easily share information, better optimize inventory and increase revenues.
Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group
from their desktop; sales managers make informed approval decisions in seconds; traffic directors manage available inventory more effectively because they have the most complete
Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.
About Emmis Communications—Great Media, Great People, Great Service sm
Emmis Communications is an Indianapolis based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis’ 23 FM and 4 AM domestic radio stations serve the nation’s largest markets of New York, Los
Angeles and Chicago as well as Phoenix, Austin, St. Louis, Indianapolis and Terre Haute, IN. In addition, Emmis owns two radio networks, three international radio stations, 16
television stations, award winning regional and specialty magazines, and ancillary businesses in broadcast sales and book publishing.
About Marketron International Marketron International is a leading provider of broadcast management solutions for the
Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling
groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron
International has more than 250 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.