For Immediate Release: May 23, 2013
Contact: Armando Ulloa “El Chiquilin”,, 512-832-4021

Emmis launches Spanish-language, Contemporary Hit Music Radio Station

The station will feature a diverse mix of Top 40, Rhythmic, Dance and Spanish Pop artists such as Pitbull, Romeo Santos, Prince Royce, Don Omar, Wisin Y Yandel, Mana, Camila, Chino Y Nacho, Aventura, Shakira, Jennifer Lopez, Rihanna, Swedish House Mafia, Lady Gaga, and many more. 

Latino 102.7 Program Director, Armando Ulloa “El Chiquilin” notes, “Austin’s vibrant and bilingual Latino population continues to grow and set the trends for the marketplace.  We’re proud to bring Latino 102.7 to the Austin community and to fulfill an unmet need of providing today’s biggest hits, with deep local connections, and soon-to-be announced local personalities that are on the cutting edge of pop culture in Central Texas.” 

The station will celebrate its launch by playing 10,000 songs in-a-row, without commercials.  Listeners may experience the station over the air at 102.7FM, or listen online at or via TuneIn on their mobile device.  

Amando Ulloa further comments, “We have created the perfect mix of hit music and a fresh production and imaging presentation provided by The Mix Group, with Jerry Pulles, a Mix Talent as the voice.  We encourage Spanish and English hit music fans in Central Texas and around the world to tune in and enjoy Latino 102.7.” 

Emmis Austin Radio now owns and operates seven uniquely Austin radio stations including 93.3 KGSR, 93.7 KLBJ, 101X, Latino 102.7, 103.5 BOB-FM , 107.1 La Z, and  Newsradio KLBJ 590AM & 99.7FM.  Emmis also offers three more locally-programmed HD Radio music channels in Austin: heavy metal “No Control Radio” at 93.3 HD-3, dance MEGA at 103.5 HD-2 and 22 years of KGSR live performances “The Music Lounge” at 93.3 HD-2.