Indianapolis…Emmis Communications Corporation has entered a partnership with LA-based MediaLeaders to enhance the use of social media to grow revenue and audience share in both our terrestrial and digital platforms.
“Emmis’ partnership with MediaLeaders allows us to arm our employees with a tactical plan that connects our brands to our listeners with effective messaging and provides insights on analytics that social media technology offers,” said Angie May, Vice President of Digital for Emmis Radio. “We have more than 14 million listeners among Emmis radio stations. MediaLeaders provides us the means to drive our listeners from social media engagement to the terrestrial and digital platforms that we can monetize.”
The MediaLeaders team is a grassroots social media strike team that will help Emmis connect with listeners and advertisers in a meaningful way. Many of the techniques are a hybrid of traditional marketing rules mixed with new technology.
“Messaging is the most important part of social media,” said Josh Ochs, Founder of MediaLeaders. “If you want to connect with your fans, you need to move beyond strategy and be practical in your approach. MediaLeaders gets back to the basics of connecting with the fans while making advertiser’s messaging more relevant.”
About Emmis Communications
Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 8th largest publicly traded radio portfolio in the United States based on total listeners. As of February 28, 2011, Emmis owns and operates seven FM radio stations serving the nation’s top three markets – New York, Los Angeles and Chicago, with four of those stations operated pursuant to Local Marketing Agreements whereby third parties provide the programming for the station and sell all advertising within that programming. Additionally, Emmis owns and operates fourteen FM and two AM radio stations with strong positions in St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN.
MediaLeaders is a grassroots social media strike team that manages Twitter, Facebook & LinkedIn accounts for over a dozen brands. They provide social media marketing plans on all emerging platforms for leaders in several industries, including radio, hospitality, politics, restaurants, mobile, electronics, fashion, traditional publishing and healthcare. MediaLeaders believes that traditional messaging and a tactical plan are the two most important parts of any great social media design. The social media strike team creates and executes a unique and engaging social media campaign using pre-crafted messaging, while providing live ROI analytics.