Emmis Communications Launches Incite, A Full-Service Social Impact Marketing Firm

For Immediate Release, Wednesday, September 28, 2011
Contact: Karen Dynes, Emmis Communications, 317.266.0100

Indianapolis…Emmis Communication Corporation, a company renowned for media innovation and using its radio brands to drive community impact, today announced the launch of Incite (inciteimpact.com) a full-service social impact marketing firm.  

Emmis incubated a team focused on delivering high-impact social marketing programs for not-for-profit, government agency and corporate clients.  Incite represents the company’s maturation into a provider of a broad array of cause and social marketing services.  Incite will continue to deliver award-winning work to confront today’s greatest social challenges through relevant marketing that motivates positive change – public health, the environment, transportation, and education are all areas of expertise where Incite will deliver social impact for clients.   

Incite counts among its clients the New York City and Los Angeles County Department’s of Health, Purina, State Farm Insurance, Roche Diagnostics, Lower Colorado River Authority and Anthem BCBS.  

“Cause and social marketing expenditures have exploded across the country growing from $816 million in 2002 to a projected $1.7 billion in 2011,” Jeff Smulyan, President and CEO of Emmis Communications said. “This growth is indicative of the heightened need for marketers to effectively communicate messages of societal importance.  We’ve developed a phenomenal team focused on this important category and I’m excited about Incite’s potential to take the programs we design for current and future clients to the next level.” 

“Incite is the direct connection between people’s intent and meaningful action,” said Incite Founder Sarah Harris, “We leverage powerful brands to reach diverse audiences; one person, one community at a time.  Today we mark a new chapter: a new identity to match our growing business using relevant marketing to motivate positive change in our communities. We engage people, inspire belief and incite action. ” 

About Emmis Communications (Nasdaq: EMMS)

Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 8th largest publicly traded radio portfolio in the United States based on total listeners.  Emmis owns 18 FM and two AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN.