If you are a woman in Indianapolis between the ages of 35 and 50, Soft Rock B105.7 is the station that you should identify with. It is a soft adult contemporary station that plays songs that women relate to, makes them comfortable, and creates a sense of feeling refreshed. The music played directly relates to the women it is targeting from the lyrics in the songs to the events that B105.7 partners with and creates. The station plays a variety of "soft rock" from the '70s through today from artists like Billy Joel, Celine Dion, The Eagles, Elton John, Fleetwood Mac, Faith Hill and John Mayer.

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