WQHT HOT 97 FM is the world’s first all Hip Hop station and has held the dominant position in New York for over twenty years. HOT 97 is best known for its celebrity on air talent, such as Ebro Darden (Asst. Programming Director, radio host for Beats1), Funk Flex (television host, multiple gold records) and Nessa (television personality and host for MTV), as well as being the world’s premier source for Hip Hop music culture. HOT97 online and the Where Hip Hop Lives app are the destinations for original web series, celebrity content, concerts and music videos. HOT 97’s innovative and trendsetting programming stays on the pulse of the Hip Hop and R&B culture – a perfect fit for the CLIENT brand goals.
HOT 97 is targeted to the 18-34 year old and is committed to contributing financial support to the community through the Hip Hop Has Heart Foundation. The station has been instrumental in breaking superstars like Diddy, Nas, Biggie, Chris Brown, Ne-Yo, Jay-Z, Foxy Brown, and 50 Cent just to name a few. These artist regularly premiere their latest material on HOT 97 first!
One of the station’s major promotions, the HOT 97 Summer Jam music festival, sells 55,000 seats every year at MetLife Stadium and streams to more than 1 million people worldwide, thus solidifying HOT 97’s top rank in regards to radio-event production.