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101X, KROX-FM Austin's New Rock Alternative
Alternative Rock
Market: Austin, TX
Market Rank: 37
Market Revenue: $86.2 Million
Market Manager: Scott Gillmore
General Manager: Bruce Walden
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www.krox.com
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| KROX-FM (101X) is Austin's New Rock Alternative station. Tool, Rage Against the Machine, Red Hot Chili Peppers, Beastie Boys, Disturbed, Staind, Foo Fighters and Janes Addiction are some of our core artists. KROX targets the 18-34 adult demographic, with an emphasis on 18-24 year olds. We have been consistently ranked in the top 5 in Arbitron for 18-34 adults. KROX is extremely active on the streets with promotions, remotes and live concerts like our 101X Springfest in the spring, and 101XFest in the fall. |
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