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101X, KROX-FM Austin's New Rock Alternative
Alternative Rock
Market: Austin, TX
Market Rank: 37
Market Revenue: $86.2 Million
Market Manager: Scott Gillmore
General Manager: Bruce Walden
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www.krox.com
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| 101X (KROX-FM) is Austin's Independent, Local, Alternative, featuring artists including Nirvana, The Red Hot Chili Peppers, Muse, Weezer, and Green Day. 101X targets the 18-34 adult demographic, with an emphasis on 25-34 year olds. The station is consistently ranked among Austin’s top performing 18-34 year-old targeted brands. 101X is extremely active with Austin events like SXSW and Austin City Limits Festival, and with its own featured events like its Birthday Concert Series, its Summer Cinema outdoor film series, and The Independent Workforce Xmas concert. In the city proclaimed as “The Live Music Capital of the World,” 101X continues to thrive as the mouthpiece and outlet for music-hungry Austinites. |
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